MD_DA431 DA MD DA431 BUTTER - CENTRAL MADISON, WI. June 12, 2013 (Report 24) CENTRAL BUTTER: Butter prices typically begin trending up as the weather gets hotter. Butter has remained at $1.5400 from May 29th until last Friday, when prices moved up 1/2 cent. Some managers thought the increase had begun, but on Tuesday prices moved back down 1/2 cent and stayed there Wednesday. There is "more than plenty" butter in inventories as noted by a coop representative. Year in and year out the hotter weather arrives with cream prices moving higher, as ice cream manufacturers begin to call for more cream. This tends to pull butter prices along. Thus, a number of butter manufacturers expect butter prices will trend up and the questions are: when, and how much? Class II cream usage for ice cream manufacturing is heavy in some Central regional plants this week and scheduled to continue for at least several weeks. This will increasingly compete with Class IV cream for butter churning. Nevertheless, some churns are reporting strong production this week. Bulk butter prices are mostly reported as flat. Butter retail advertising volume nationally reported in the National Dairy Retail Report for a 1 pound package of butter declined, while the weighted average advertised price increased. Ad numbers this period decreased nearly 19% from two weeks ago, while the weighted average advertised price increased by 20 cents to $2.97. One year ago the national average butter price was $2.88, 9 cents lower than currently. In the Midwest butter ad numbers increased by slightly over 10% from two weeks ago while the current price, $2.38, is 17 cents lower. The $2.38 Midwest price is 59 cents below the national price. 1500c eric.graf@ams.usda.gov